Google’s Local Guide Program: What Is It? What Are The Benefits?


Ever wonder how Google Maps stays so relevant, accurate, and helpful? One major player in this game of constant digital information influx is the Google Local Guides program. Launched in 2015 by Google, the Local Guides program forms a worldwide network of explorers who share their knowledge by writing reviews, posting photos, answering queries, adding or editing locations, and verifying information on Google Maps. These contributors ensure that the information you access is up-to-date and comprehensive, transforming Google Maps from a mere mapping tool to a potent local guide.

The Google Local Guides program is a phenomenal example of crowd-sourced information technology, where the emphasis is placed on local knowledge and individual user experiences. This article will unpack how the Local Guide program works, the benefits it offers, and how you can contribute.

Google Local Guides Program: What is it?

At its heart, Google’s Local Guides program is a volunteer program where people – the Local Guides – share reviews, photos, and knowledge about the places around them on Google Maps. It’s designed to foster a global community of users who contribute their local knowledge to the platform, enabling it to offer more accurate and helpful information to its users.

While anyone can make an occasional contribution, Google’s Local Guides go a step further by regularly contributing to Google Maps. Whether it’s a detailed review of a local café, photographs of a newly-opened park, or factual information about a popular tourist attraction, Local Guides help to keep the information on Google Maps current and comprehensive. They ensure that Google Maps is more than just a navigation tool, but a reliable companion for both everyday errands and once-in-a-lifetime adventures.

In return, Google offers these Guides points and levels, a system that not only adds an element of gamification but also acknowledges their valuable contributions. The higher a Guide’s level, the more privileges and perks they might earn.

How the Google Local Guides Program Works

The Local Guides program runs on a point system. Guides earn points for every contribution they make, and the type of contribution determines how many points they receive. Reviews, ratings, photos, videos, shortlists, and answering questions are all examples of contributions that earn points.

For instance, Jane, a food enthusiast, visits a newly opened restaurant in her town. She shares a review on Google Maps, rates the restaurant, uploads photos of her meals, and adds a few missing details like their operating hours. For each of these contributions, Jane receives a certain number of points.

These points help Jane climb the Local Guides levels, which range from level 1 to 10. Reaching a higher level does not solely depend on the amount of points, but also the quality of contributions. Google uses its algorithms to ensure that the contributions are genuine and helpful to others.

A significant aspect of the Local Guides program is its impact on local businesses. By providing first-hand, updated information about local places, Guides help businesses gain visibility and potential customers. They also provide constructive feedback that can help businesses improve their services. On the other hand, users benefit from the reviews and photos shared by the Local Guides as they can make more informed decisions.

Benefits of Becoming a Local Guide

Becoming a Local Guide comes with several benefits. For one, it allows individuals to share their unique insights about their locality and experiences. This act of sharing, in turn, assists others in making informed decisions about where to go and what to do, which is particularly beneficial in unfamiliar areas.

Furthermore, the points and levels system offers more than just recognition. As a Local Guide ascends through the levels, they unlock different kinds of benefits. These benefits, while they vary by region, may include early access to new Google products and features, exclusive Local Guides meet-ups, additional Google Drive storage, and more.

Moreover, becoming a Local Guide gives individuals a platform to influence their local communities positively. Through their contributions, they can promote local businesses, highlight cultural landmarks, and inspire others to explore their area. It’s a unique blend of community service and global participation.


In a world increasingly connected by digital technology, the Google Local Guides program stands as a testament to the power of crowd-sourced knowledge and the value of local insights. By contributing to Google Maps, Local Guides help create a more informative, user-friendly tool that benefits millions worldwide.

Anyone can become a Local Guide, but the key lies in consistent, genuine contributions. It’s not about how many places one can visit or how many photos one can upload, but the quality and helpfulness of those contributions. In return, Google not only offers recognition and benefits but also the opportunity to influence the local community positively.

As technology continues to evolve, so does the way we interact with our surroundings. The Google Local Guides program has revolutionized the way we perceive and experience our local spaces, fostering a global community of explorers, and it will undoubtedly continue to shape our digital and local landscapes for years to come.

So, are you ready to become a Local Guide and embark on your own journey of local exploration and global participation? The world awaits your insights.